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Leadership is one of the top qualities to have in running a successful business yet it is often misrepresented or misunderstood by many - even business owners! We often think that leadership is “cool”; suited executives single-handedly turning the company around, making decisions that change the destiny of the company…...
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The vibe or environment of a workplace which includes (but is not limited to) the office layout, co-worker dynamics, and even the break-room has a huge impact on your team's overall performance and satisfaction. The reverse is even more significant: If your employees are physically, mentally, or emotionally unwell in...
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It is not a secret that webinars can make a killing for any business, particularly service businesses like yours. Webinars allow you to host online seminars without the hassle of traveling and booking a venue; it’s easier for you and your audience. Here’s an excerpt from one of the top...
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Customer referrals are one of the most cost-effective and powerful ways to gain revenue and profits for your service business. Now, when it comes to referrals, you need to ask yourself several important questions: How can you generate more referrals? How can you generate more high-quality referrals? How can you increase the...
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One of the most common mistakes among new business owners is to not take cash flow seriously. No, cash flow is not just calculating the difference between your revenue and your costs - that’s too simplistic. You want to understand what’s taking up your costs and you want to understand what’s making you money. Having...
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When you think of the words “the buyer’s journey,” it’s very likely that you’d think that is something straight out of a gimmick book. As intimidating as it may sound, the buyer’s journey is a crucial part of your business. In fact, it is one of the more important frameworks to apply...
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Think of LinkedIn and it’s very likely that you’ll see it as professional social network - something like a Facebook for professionals. That assumption is not wrong; the website is essentially a platform for you to share your career accomplishments, connect with colleagues, and see what other people in your...
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Copywriting is an essential skill for any business owners regardless of the industry you’re in. What do you think persuades people to buy when you are not meeting them face to face? You might argue that videos and webinars can work for sales; however, writing a persuasive script is just...
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Ever been in a situation where having immediate cash is necessary? We know how that feels and it is a situation that every budding business owner will encounter once or twice in their lifetime; don’t feel bad if it happens to you, it will suck but it is something that...
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If we were to pick only one metric or KPI that matters to any online marketing (or business, really) campaign, it would be your conversion rate. Many beginner business owners fall into this trap in thinking that more traffic equals more success. Here’s the truth; having 1 million people visit...
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Over the past century, the job landscape has changed drastically. For a long time, we lived in a society where manual and hard labor was necessary for survival. Today, with advancements in technologies (which is great, don’t get us wrong), we increasingly live in a knowledge-first world where physical strength isn’t...
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Competitors are going to pop up in your niche no matter how good you are at running your business. While many business owners get annoyed or whine a lot about competition, many forget about one solution that not only solves the competition, but also opens up channels for larger revenues....
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This is the bitter truth - 9 out of 10 businesses fail every time. You hear stories of entrepreneurs and business owners going bust every day, definitely more than the stories of successes and million-dollar exits. To put it down to one mistake would be ignorant; instead, businesses often fail because of...
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Here's something that all of us would probably agree with: Scaling and growing a business is incredibly tough You're always looking for ways to increase profits for your business. Maybe you spend too much of your time thinking about how to grow and scale your company. You want to work less and reduce...
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So, you've decided to take on paid advertising as a means of marketing your business. Unfortunately, paid advertising is not as simple as putting in money and seeing your sales skyrocket instantly. Why? Because putting all of your money into something that you don't have a clue about is a...
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Are you spending money on Facebook ads in 2017? Do you have a great ROI on your Facebook ads? Are you making money off your Facebook ads? If the answer to all the questions above is no, then you're in luck. In this post today, we'll cover Facebook ads from head...
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Go to any successful marketing or business blog today and you will come across a few things: A free e-book A free checklist A newsletter pop-up A free consultation These are just some of the lead magnets that are widely used by businesses worldwide. Why? Because traditional marketing and sales...
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