How to Create an Irresistible Offer
Marketing, 15/11/17
- A free e-book
- A free checklist
- A newsletter pop-up
- A free consultation
Why?
Because traditional marketing and sales no longer work for modern consumers.
People no longer become customers thanks to one single ad (although it still works from time to time); you will have to be patient and lead them through a few stages or cycles to convert them into customers.
How exactly do you do that?
By using a sales funnel.
Don’t know what a sales funnel is?
Don’t worry; we’ll cover everything that you need to know about it in today’s post.

Next, pour water into the funnel.
Due to the funnel’s narrow end, the large amounts of water that you poured before is now flowing out more finely – more focussed.
That is exactly how sales funnels work.
You bring in readers through blog posts, case studies, and what not; then you nurture your readers through lead magnets such as e-books or whitepapers.
Finally, you convert your leads into potential customers by offering them things like a free demo or trial.
Think of it as like a fine dining restaurant; you start off with an appetiser, then an entree, and finally, dessert.


You may know this as the Pareto principle.


You don’t have time to sit around persuading people – let an automated sales funnel do that for you. And no, chasing after bad leads is not “hustling”.
There is a fine line between hustling and a complete waste of time – be wise.
With a good sales funnel, you’ll be able to qualify leads who will become customers. You’ll be able to tell the difference between leads who are serious about your product vs. the ones who are not interested.
That way, you’ll have more time to work on the growth side of your business.
You’ll have a better sales organisation and customer management
Having a sales funnel allows you to be more efficient and organised in your customer’s journey.
You don’t have to keep calling and e-mailing every single customer in your database; you’ll have a set of steps that do that efficiently.
If the funnel doesn’t work? Scrap it and use a new one – it’s that easy.
Unlike traditional sales, you have a better insight of your customers along the funnel. If they don’t come back after the lead magnet stage, then you know that there is something wrong with the offer.
All of these information makes your customer relationship management so much easier. There’s no need for tens and thousands of dollars just to figure out the insights of your target audience.
They stand for the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).

Landing page builders
99% of the time, you are going to need a landing page for your business. If you are a web developer or you have access to one, you can set up a beautiful landing page on your website easily.
If not, ClickFunnels is your savior. ClickFunnels allows you to set up a landing page easily in no time. You don’t have to worry about not having technical skills either – everything can be done through a drag and drop interface.

E-mail marketing and automation

ConvertKit is a great tool to automate e-mails for small businesses. You’re able to automate your marketing e-mails from the TOFU stage to the final stages of your sales funnel.

Content marketing and social promotion tools
If you have great content, you’re going have to put in work to promote that content. With tools like Buffer, doing that is easy.



- 5 tips to (insert your target audience’s goals here e.g grow your business)
- 7 mistakes that are causing (insert your target audience’s problems here)
- How to’s and guide posts (like this article that you are reading right now)
- Podcasts
- Videos
- Infographics and images


The Buffer blog has an amazing article on how to promote your content effectively.
- Lead generation
- Lead nurturing
- Valuable and helpful to your readers
- Simple and quick
- Free if possible




You want to achieve a few goals during the lead nurturing process:
- Tell your leads why your solution is better than everyone else’s
- Move your leads from the awareness stage (cold) to the ready-to-convert stage (warm)
- Position your business as a solution to your leads’ problems and pain points
- Who was your client?
- What was his/her problem?
- What did you do to solve that problem?
- What were the results of your solution?
- What are your target audience’s pain points and issues?
- Why are the effects of those pain points?
- Why should your target audience solve them?
- What is your solution?
- How can your solution help them with their issues?
- Why is your solution the best one in the market?
- Call-to-action

- Extremely targeted and relevant to your target audience’s problems
- An incentive for them to take action
- A branch of your core offer (which we’ve covered in an earlier post)


- Problems in getting more customers or clients to the business
- Problems with managing cashflow
- Problems with utilising digital marketing (FB ads, Google ads, etc.)

- (pain point) + (number) + (noun) e.g “Struggling with getting more sales? 5 things that are stopping you”
- (pain point) + (urgent action) e.g “Want to have customers? Do this one thing NOW”
- (call out your target audience) + (pain point) e.g “Small business owners: Here’s why you don’t have a million dollars in sales”
Intro
- Are you still struggling with getting more customers even after reading countless business blogs and books?
- Is your business struggling to get more sales in the past few months?
- Your business is stagnating and your cold calls are failing.
- We know that getting more sales is the #1 goal for your business but it’s hard…. its freaking hard. But, what if – what if you can do 5 things right now that will make the process 10x easier AND faster?
- Here’s the thing; 9 out 10 businesses fail because the owners don’t know how to market effectively – they blow their budget on useless things. We want to help you avoid that in today’s article, and we’ll do it in 5 simple steps.
Body
- Tips and techniques that are actionable which can solve your reader’s problems
- Examples of where the techniques mentioned in the article have brought success to someone
- Detailed guides and how-to’s
- Infographics and helpful images
- Quotes and insights from industry experts

- Direct CTA
- Content upgrade
- Free e-book or PDF
- Free checklist
- Free tools or widgets



- Case studies
- How can we provide a solution to our target audience’s problems
- Why our solution is the best in the market
- What is our solution and how can our target audience get them
- Consultations
- Audits and assessments
- Irresistible offers
Book Your Free 100K Clarity Call
Register below to receive a call with our business strategist who will design a plan to increase your lead generation, sky rocket your sales and drop your stress levels.