Six years ago, I opened my first gym.
I was ecstatic beyond belief. It had been a long-held ambition of mine, but what I did at the beginning of my journey would’ve been scoffed at by any sane person.
So the gym doors opened up but I had nothing to show for it.
Financially, I had to struggle week to week to keep things afloat.
I had to live in the gym, as I couldn’t afford to pay the lease plus house rent, my car was sold for cash, and I was doing every task required to keep a business running all by myself.
To make matters worse, I had the marketing experience of a brick. In hindsight, I should’ve done a better job of preparing myself for the realities of business.
Things started to get better after a while. The gym was starting to fill up, and I was getting tonnes of referrals given I was consistently delivering results to my first few clients. As word-of-mouth grew, so did my business. Money-wise, it was a blast.
However, I quickly discovered a problem with my business model, as more and more people came to me, I realised that the business could not scale past a certain point.
The referrals, while saving my business, were single handedly strangling its potential, and I was struggling to find a sustainable solution.
What was the solution to this seemingly Catch-22 problem?
Over the next five years, I managed to open 13 more gyms, with few hundred thousand dollars per location in revenue and some mentors under my belt to show for it.
My mission: to develop the perfect strategy to open up each new gym, but not just any gym. I wanted to template the strategy to open up a gym at full capacity with up to 250 paying clients on the very first day of operations.
And guess what… I did.
The latest RBT location has brought in over $450,000 in revenue within the first 35 days and still going strong as of today.
How did I do it you ask?
In this post, I’m going to break down the exact things that I did to achieve my goal into 3 simple steps without costing a single dollar. I will walk you through each and every step in detail. It does not matter what industry you are in, these steps will fit your particular business and hopefully elevate your business to the next level.
Here’s an overview of the 3 steps.